Here’s an interesting public service announcement from Brazil. Funny and well animated, it urges people to save water by peeing in the shower.

The spot features people from all walks of life – from Michael Jordan to Stephen Hawking – urinating in the shower. Narrated by childrens’ voices, the ad ends with, “Pee in the shower! Save the Atlantic rainforest!”

Brazilian environmental group SOS Mata Atlantica says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually. SOS spokeswoman Adriana Kfouri said Tuesday that the ad is “a way to be playful about a serious subject.”

I wonder why they didn’t get George Costanza to be their spokesperson.