Brazilian Animated Ad Urges People to Pee in the Shower

Here's an interesting public service announcement from Brazil. Funny and well animated, it urges people to save water by peeing in the shower.

The spot features people from all walks of life – from Michael Jordan to Stephen Hawking – urinating in the shower. Narrated by childrens' voices, the ad ends with, "Pee in the shower! Save the Atlantic rainforest!"

Brazilian environmental group SOS Mata Atlantica says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually. SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."

I wonder why they didn't get George Costanza to be their spokesperson.